Springfields was implementing a project with Tanaoba Lais Manekat Foundation (TLM) , a micro finance organisation based in Kupang from 2012 – 2013.

Together we were distributing two-way mobile communication to more than 1000 beneficiaries across Kupang district. The aim was to provide communities with best practices on Health, Education, Gender Awareness, Financial Learning and other best practices.

The initiative was intended to leverage changing trends in communications and dynamics in Indonesian society to help spread key messages on best practices. It provided a more cost-efficient communications strategy to reach the masses by using mobile phone communications to expand reach and foster engagement with rural communities.